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Jewelry Brand Manager

Besst Group > Jobs > Retail > Jewelry Brand Manager

Job Description

The Jewelry Brand Manager is responsible for leading the brand’s market presence, ensuring consistent identity across all channels, and driving business growth. This role combines brand strategy, marketing, retail operations, and client relationship management. The manager oversees product launches, supervises boutique teams, and ensures alignment with luxury customer experience standards.

Key Responsibilities

  • Develop and execute the brand’s strategic plan in alignment with company vision and luxury positioning
  • Analyse market trends, competitors, and customer insights to strengthen brand presence
  • Ensure consistent brand identity across all communication and retail touchpoints
  • Drive boutique and retail sales to meet monthly, quarterly, and annual targets
  • Identify new business opportunities, partnerships, and expansion prospects
  • Provide feedback on market demand and customer preferences.
  • Collaborate with designers and suppliers for product launches and seasonal collections.
  • Monitor KPIs and prepare reports on brand performance
  • Oversee product assortment, pricing, and stock allocation in boutiques.
  • Plan and implement marketing campaigns, promotions, and special events.
  • Build strong PR relationships and manage influencer/celebrity partnerships.
  • Manage digital presence (website, social media, e-commerce platforms).
  • Ensure exceptional client experience in all boutiques in line with luxury standards.
  • Cultivate relationships with VIP clients and oversee CRM strategies.
  • Handle escalated customer issues with diplomacy and discretion. Team Leadership & Training  Lead,
  • Lead, mentor, and develop boutique managers and sales staff.
  • Conduct regular training in luxury sales, storytelling, and etiquette.
  • Foster a high-performance culture that embodies brand values.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Luxury Management, or related field (Master’s is a plus).
  • Minimum 7–10 years of experience in brand management, with at least 3–5 years in the luxury jewelry, fashion, or retail industry.
  • Proven record of accomplishment in managing brand strategy, sales growth, and luxury retail operations.
  • Strong knowledge of luxury client expectations, CRM, and high-end retail environments.
  • Strong leadership, communication, and interpersonal skills.
  • Strategic thinker with analytical ability and market awareness.
  • Creativity and innovation in brand positioning and promotions.
  • Excellent presentation, negotiation, and relationship management skills.
  • Fluent in English (Arabic or French is an asset).
  • Proficient in MS Office and digital marketing platforms.
  • Luxury mindset with a strong sense of style and attention to detail.
  • Client-centric approach with discretion and professionalism.
  • Resilient, adaptable, and able to work in a fast-paced environment.
  • Passionate about jewelry, fashion, and luxury lifestyle.

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