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Regional Sales Manager

Besst Group > Jobs > Manager > Regional Sales Manager

Job Description

The Regional Sales Manager will drive business expansion across the Middle East by developing new business with food manufacturing companies and promoting the company’s portfolio of industrial food processing and packaging machinery. The role combines technical sales, market development and account management to grow regional sales and build long-term customer relationships.

Key Responsibilities

  • Lead and manage a team of 12 sales engineers and sales support staff, setting objectives, monitoring performance and providing coaching to achieve regional targets.
  • Identify and develop new business opportunities with manufacturers and industrial clients across the region.
  • Promote and sell industrial machinery and equipment, aligning solutions with customers’ operational and production requirements.
  • Develop and implement regional sales plans to achieve agreed revenue and business growth targets.
  • Build and maintain relationships with decision-makers across procurement, engineering, production and senior management.
  • Manage the sales cycle, from prospecting and needs assessment through proposal preparation, negotiation and closing.
  • Collaborate with technical teams to prepare suitable equipment solutions, quotations and presentations.
  • Conduct customer visits, attend industry exhibitions and travel regularly across the region.
  • Monitor market developments, competitor activity and investment opportunities across relevant industrial sectors.
  • Coordinate with internal teams to support project handover and customer satisfaction.
  • Maintain accurate sales forecasts, pipeline records and activity reports, consolidating team results for management review.

Requirements

  • Industrial/ mechanical engineering background
  • 10-15 Years of Experience in business to business.
  • Lebanese nationality; candidates may be based in Lebanon, Jordan, Iraq, Saudi Arabia, or the UAE.
  • Proven experience in B2B technical sales and business development, preferably within industrial equipment, packaging, food processing or factory automation.
  • Demonstrated ability to develop new accounts, manage commercial negotiations and achieve sales targets.
  • Ability to understand technical products and translate customer requirements into suitable commercial solutions.
  • Strong relationship-building, presentation and communication skills.
  • Commercial awareness, initiative and the ability to work independently across multiple markets.
  • Willingness and ability to travel frequently throughout the Middle East.
  • An established network within the regional food manufacturing sector would be an advantage.

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